by Joe Hektor | Jun 3, 2024 | Digital Marketing
It is a shame, but there are some agencies that don’t have their client’s best interests at heart when building their website. Don’t get me wrong, most agencies try to do right by their clients, but there are some out there that can make life difficult. Throughout my...
by Joe Hektor | Feb 27, 2024 | Digital Marketing
Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard...
by Joe Hektor | Jan 8, 2024 | Marketing
Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath. You can and should be learning about all the latest marketing tricks and trends and...
by Joe Hektor | Nov 28, 2023 | Digital Marketing, E-commerce
New to e-commerce and want to partake in that most coveted of online shopping holidays, Cyber Monday, or just want to be ready for the holiday rush but don’t know where to start? Here are some suggestions to elevate your e-commerce game not only for the holidays, but...
by Joe Hektor | Aug 8, 2023 | Marketing
Did you hear about Apple’s headquarters that runs on 100% renewable energy? Did you know about Ben and Jerry’s efforts to improve the treatment of dairy cows and their focus on ethically sourced ingredients, or their campaign to get young people to register to vote?...
by Joe Hektor | Jul 13, 2023 | Digital Marketing
Recently, while searching Google for the new features of an updated version of software, I came across a link that promised me the answer. When I clicked on the link, I was instead greeted with a crummy landing page and form to fill out before giving me the...
