by Joe Hektor | Nov 10, 2025 | Digital Marketing, SEO
There’s no doubt that marketing is changing at a fever pitch, and there’s an endless line of professionals trying to sell you their latest strategy. Each strategy has its purpose and helps organizations reach particular goals. However, there are two techniques that I...
by Joe Hektor | Oct 20, 2025 | Marketing
I recently took a month off from blogging to log the final long miles of my marathon training for the 2025 Chicago Marathon. I’ve been a runner off and on for a few years now and have always wanted to experience those coveted 26.2 miles I see on the back of so many...
by Joe Hektor | Aug 11, 2025 | E-commerce
E-commerce has come a long way in recent years, new technologies have opened new opportunities for companies, large and small to access customers around the globe. This has also created a very competitive landscape, and to succeed, you will need to be able to use all...
by Joe Hektor | Jul 7, 2025 | SEO
While at a digital marketing conference not too long ago, I asked the presenter a question that prompted him to google my name on the spot. Admittedly, I hadn’t had my website live yet, but the search results that did come up were still about me, albeit not so much...
by Joe Hektor | Jun 2, 2025 | Business Growth, Marketing
Many small businesses, especially those just starting out, struggle with where to focus their strategy, messaging, and marketing efforts. Recently, I have been working with a SaaS company facing exactly this challenge. They had primarily served the not-for-profit...
by Joe Hektor | Mar 17, 2025 | Digital Marketing
Recently, I was asked by two clients I am working with if they should do a PPC campaign. Neither of these sites have much information on them yet and both companies are ready to increase their exposure. No one can blame either of them; they want to start seeing...
by Joe Hektor | Jan 6, 2025 | SEO
It’s that time of year again for people around the world to make a fresh start and promise to do something better this year. This year, while you work on your personal goals, why not work on some for your online presence as well? The world of digital marketing and SEO...
by Joe Hektor | Nov 4, 2024 | Marketing
Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting...
by Joe Hektor | Sep 9, 2024 | Marketing
If you’re a marketer, business owner, or part of an organization in South Bend, Indiana, you could be overlooking valuable opportunities to forge personal connections, enhance brand trust, and generate positive word-of-mouth within our community. It’s easy to get...
by Joe Hektor | Aug 12, 2024 | Digital Marketing
Of all the social media channels, LinkedIn seems to be the only one with a clear direction and purpose, allowing its users to network with other professionals for potential career growth, business growth, or to gain industry knowledge. Some people are always posting...
