by Joe Hektor | Nov 10, 2025 | Digital Marketing, SEO
There’s no doubt that marketing is changing at a fever pitch, and there’s an endless line of professionals trying to sell you their latest strategy. Each strategy has its purpose and helps organizations reach particular goals. However, there are two techniques that I...
by Joe Hektor | Mar 17, 2025 | Digital Marketing
Recently, I was asked by two clients I am working with if they should do a PPC campaign. Neither of these sites have much information on them yet and both companies are ready to increase their exposure. No one can blame either of them; they want to start seeing...
by Joe Hektor | Aug 12, 2024 | Digital Marketing
Of all the social media channels, LinkedIn seems to be the only one with a clear direction and purpose, allowing its users to network with other professionals for potential career growth, business growth, or to gain industry knowledge. Some people are always posting...
by Joe Hektor | Jun 3, 2024 | Digital Marketing
It is a shame, but there are some agencies that don’t have their client’s best interests at heart when building their website. Don’t get me wrong, most agencies try to do right by their clients, but there are some out there that can make life difficult. Throughout my...
by Joe Hektor | Feb 27, 2024 | Digital Marketing
Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard...
by Joe Hektor | Nov 28, 2023 | Digital Marketing, E-commerce
New to e-commerce and want to partake in that most coveted of online shopping holidays, Cyber Monday, or just want to be ready for the holiday rush but don’t know where to start? Here are some suggestions to elevate your e-commerce game not only for the holidays, but...
