A Little About Me

I’m a seasoned marketing strategist, particularly in digital marketing with over a decade of experience helping brands navigate the ever-evolving digital landscape. From SEO and content marketing to paid media and analytics, I specialize in crafting the over used term, data-driven strategies that not only capture attention but also drive meaningful engagement and measurable results.

My approach is rooted in continuous learning and adaptability. I like to stay on top of the latest industry trends, and technologies. This commitment to growth enables me to provide clients and teams with innovative solutions that align with current best practices.

Collaboration is at the heart of my work. I partner closely with clients to understand their goals, capacities, and most importantly their audience to develop integrated marketing strategies that not only meet immediate objectives but also lay the groundwork for long-term success.
Beyond my professional endeavors, I’m an avid runner, volunteer track coach, Junior Achievement volunteer, and serve on the board of my local American Marketing Association chapter. 

Digital Marketing Strategy

Develop holistic, data-driven marketing strategies tailored to business objectives. Align multi-channel efforts to drive brand awareness, lead generation, and conversions.

Includes:

• Marketing audits & planning

• Buyer journey mapping

• KPI setting & campaign roadmaps

• Client consultation & strategy sessions

Full-Spectrum Marketing Support

Flexible, end-to-end marketing services designed to fill gaps, strengthen in-house teams, and support your broader business goals.

Includes:

• Campaign planning & execution

• Email marketing strategy & automation

• Event marketing & logistics coordination

• Sales support

• Vendor coordination & cross-functional collaboration

• Marketing process development & documentation

Paid Media & Advertising

Plan, launch, and optimize paid advertising campaigns across search engines, social platforms, OTT, streaming audio, and display networks.

Includes:

• Google Ads & Meta Ads campaigns

• LinkedIn advertising

• Retargeting & audience segmentation

• A/B testing & performance analysis

• Budget allocation & reporting

Website Design & UX Optimization

Design and manage websites that balance visual appeal, user experience, and SEO best practices to drive performance.

Includes:

• Website design & structure planning

• WordPress management

• Landing page creation & CRO

• UX improvements

• GA4 & GTM tracking integration

SEO & Web Optimization

Improve visibility, organic traffic, and search rankings through technical SEO, content optimization, and on-page enhancements.

Includes:

• SEO audits (technical & content)

• Keyword research & competitor analysis

• On-page & local SEO

• eCommerce SEO

• Site structure & performance recommendations

Analytics & Performance Reporting

Track, analyze, and report on marketing performance using a range of tools to uncover insights and guide strategy.

Includes:

• GA4, Looker Studio, Search Console

• Campaign dashboards

• Conversion tracking via GTM

• ROI & KPI reporting

• Strategy refinement based on data