by Joe Hektor | Oct 20, 2025 | Marketing
I recently took a month off from blogging to log the final long miles of my marathon training for the 2025 Chicago Marathon. I’ve been a runner off and on for a few years now and have always wanted to experience those coveted 26.2 miles I see on the back of so many...
by Joe Hektor | Jun 2, 2025 | Business Growth, Marketing
Many small businesses, especially those just starting out, struggle with where to focus their strategy, messaging, and marketing efforts. Recently, I have been working with a SaaS company facing exactly this challenge. They had primarily served the not-for-profit...
by Joe Hektor | Nov 4, 2024 | Marketing
Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting...
by Joe Hektor | Sep 9, 2024 | Marketing
If you’re a marketer, business owner, or part of an organization in South Bend, Indiana, you could be overlooking valuable opportunities to forge personal connections, enhance brand trust, and generate positive word-of-mouth within our community. It’s easy to get...
by Joe Hektor | Jan 8, 2024 | Marketing
Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath. You can and should be learning about all the latest marketing tricks and trends and...
by Joe Hektor | Aug 8, 2023 | Marketing
Did you hear about Apple’s headquarters that runs on 100% renewable energy? Did you know about Ben and Jerry’s efforts to improve the treatment of dairy cows and their focus on ethically sourced ingredients, or their campaign to get young people to register to vote?...
