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Personas: The Key to Targeted Marketing Success

Personas: The Key to Targeted Marketing Success

Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting...
Identifying Your Target Audience

Identifying Your Target Audience

Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard...