by Joe Hektor | Oct 20, 2025 | Marketing
I recently took a month off from blogging to log the final long miles of my marathon training for the 2025 Chicago Marathon. I’ve been a runner off and on for a few years now and have always wanted to experience those coveted 26.2 miles I see on the back of so many...
by Joe Hektor | Nov 4, 2024 | Marketing
Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting...
by Joe Hektor | Sep 9, 2024 | Marketing
If you’re a marketer, business owner, or part of an organization in South Bend, Indiana, you could be overlooking valuable opportunities to forge personal connections, enhance brand trust, and generate positive word-of-mouth within our community. It’s easy to get...
by Joe Hektor | Feb 27, 2024 | Digital Marketing
Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard...
by Joe Hektor | Jan 8, 2024 | Marketing
Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath. You can and should be learning about all the latest marketing tricks and trends and...
