by Joe Hektor | Mar 17, 2025 | Digital Marketing
Recently, I was asked by two clients I am working with if they should do a PPC campaign. Neither of these sites have much information on them yet and both companies are ready to increase their exposure. No one can blame either of them; they want to start seeing...
by Joe Hektor | Jan 6, 2025 | SEO
It’s that time of year again for people around the world to make a fresh start and promise to do something better this year. This year, while you work on your personal goals, why not work on some for your online presence as well? The world of digital marketing and SEO...
by Joe Hektor | Nov 4, 2024 | Marketing
Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting...
by Joe Hektor | Sep 9, 2024 | Marketing
If you’re a marketer, business owner, or part of an organization in South Bend, Indiana, you could be overlooking valuable opportunities to forge personal connections, enhance brand trust, and generate positive word-of-mouth within our community. It’s easy to get...
by Joe Hektor | Aug 12, 2024 | Digital Marketing
Of all the social media channels, LinkedIn seems to be the only one with a clear direction and purpose, allowing its users to network with other professionals for potential career growth, business growth, or to gain industry knowledge. Some people are always posting...
