by Joe Hektor | Nov 10, 2025 | Digital Marketing, SEO
There’s no doubt that marketing is changing at a fever pitch, and there’s an endless line of professionals trying to sell you their latest strategy. Each strategy has its purpose and helps organizations reach particular goals. However, there are two techniques that I...
by Joe Hektor | Mar 17, 2025 | Digital Marketing
Recently, I was asked by two clients I am working with if they should do a PPC campaign. Neither of these sites have much information on them yet and both companies are ready to increase their exposure. No one can blame either of them; they want to start seeing...
by Joe Hektor | Jul 13, 2023 | Digital Marketing
Recently, while searching Google for the new features of an updated version of software, I came across a link that promised me the answer. When I clicked on the link, I was instead greeted with a crummy landing page and form to fill out before giving me the...
